{"id":79,"date":"2018-07-31T16:53:18","date_gmt":"2018-07-31T22:53:18","guid":{"rendered":"http:\/\/www.mpmarketinggroup.com\/?p=79"},"modified":"2021-07-01T15:33:43","modified_gmt":"2021-07-01T21:33:43","slug":"shopper-omnichannel-la-magia-de-una-experiencia","status":"publish","type":"post","link":"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/","title":{"rendered":"Shopper Omnichannel: La magia de una experiencia"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<h3 style=\"text-align: right;\"><strong>A medida que avanza la tecnolog\u00eda las actitudes de los shoppers van cambiando y los h\u00e1bitos de consumo se transforman.<\/strong><\/h3>\n<\/blockquote>\n<p>Ahora tenemos consumidores m\u00e1s exigentes que buscan obtener una mayor recompensa por su dinero, est\u00e1n ansiosos por respuestas aceleradas, desean comprar en cualquier momento y lugar desde diversos canales, esperando siempre tener una experiencia satisfactoria e inolvidable en cada uno de ellos.<\/p>\n<p>Tomando en cuenta ese panorama una marca que no sea onmichannel perder\u00e1 su market share, entonces \u00bfC\u00f3mo podemos ser parte de la tendencia y crear estrategias para un consumidor que ha modificado sus h\u00e1bitos de compra y se ha adaptado a las nuevas tecnolog\u00edas y dispositivos m\u00f3viles?<\/p>\n<p>&nbsp;<\/p>\n<p><em>Ve la charla sobre Omnichannel en Retail para TedX.<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5SAtdSM0Trk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><\/h3>\n<h3><strong>El truco consiste en\u00a0<\/strong><strong>crear una <em>Estrategia Omnichannel<\/em><\/strong><\/h3>\n<p>Ofrecer una experiencia fluida, homog\u00e9nea y coherente que incluya a todos los canales que intervienen en la compra de un producto es como ver a un mago crear una ilusi\u00f3n ante miles de personas porque se trata de atender al consumidor de igual forma a trav\u00e9s de distintos puntos, mantener la sinergia, interactuar, entender el contexto digital e incluir servicios personalizados para ofrecer una experiencia de compra integral que resulte eficiente, satisfactoria y multicanal.<\/p>\n<p>Con el avance de la tecnolog\u00eda es un hecho que el perfil del shopper y la experiencia de compra han cambiado. Seg\u00fan datos del Customer Experience Board (CEB) y Forrester Research, se estima que 70% de los visitantes de una tienda navegan en sus plataformas digitales antes de realizar la compra, el 58% de los clientes visitan el sitio web de una tienda antes de llamar y el 34% se mantiene online mientras habla con un representante de atenci\u00f3n a clientes, por lo que la compra se vuelve una experiencia integral.<\/p>\n<p>A\u00fan despu\u00e9s de la compra el shopper dar\u00e1 un review de nuestro producto, dar\u00e1 un rating a nuestro servicio, se quejar\u00e1 si no ha quedado plenamente convencido de la atenci\u00f3n recibida o si hay fallas en el producto.\u00a0 Y es precisamente ese momento en el que tendremos que poner en marcha nuestra estrategia de Servicio al Cliente para entender su retroalimentaci\u00f3n y en la medida de lo posible cambiar nuestros mecanismos si queremos crecer como empresa.<\/p>\n<p>El Marketing Omnichannel es una de las principales tendencias en e-commerce y representa una nueva dimensi\u00f3n en la relaci\u00f3n de las marcas con los shoppers, pues implica relacionarnos con nuestros consumidores desde todos los puntos posibles.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; A medida que avanza la tecnolog\u00eda las actitudes de los shoppers van cambiando y los h\u00e1bitos de consumo se transforman. Ahora tenemos consumidores m\u00e1s exigentes que buscan obtener una mayor recompensa por su dinero, est\u00e1n ansiosos por respuestas aceleradas, desean comprar en cualquier momento y lugar desde diversos canales, esperando siempre tener una experiencia [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":81,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[7,4,9,8,6,2,5,3],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopper Omnichannel: La magia de una experiencia - MP MARKETING GROUP\" \/>\n<meta property=\"og:description\" content=\"&nbsp; A medida que avanza la tecnolog\u00eda las actitudes de los shoppers van cambiando y los h\u00e1bitos de consumo se transforman. Ahora tenemos consumidores m\u00e1s exigentes que buscan obtener una mayor recompensa por su dinero, est\u00e1n ansiosos por respuestas aceleradas, desean comprar en cualquier momento y lugar desde diversos canales, esperando siempre tener una experiencia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/\" \/>\n<meta property=\"og:site_name\" content=\"MP MARKETING GROUP\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-31T22:53:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-01T21:33:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mpmarketinggroup.com\/wp-content\/uploads\/2018\/07\/shutterstock_518631238.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MP Marketing Group\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mpmarketinggroup.com\/#website\",\"url\":\"https:\/\/www.mpmarketinggroup.com\/\",\"name\":\"MP MARKETING GROUP\",\"description\":\"Nos especializamos en eventos, activaciones, recursos humanos, capacitaci\u00f3n, gesti\u00f3n de informaci\u00f3n e inteligencia de mercados.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mpmarketinggroup.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.mpmarketinggroup.com\/wp-content\/uploads\/2018\/07\/shutterstock_518631238.jpg\",\"contentUrl\":\"https:\/\/www.mpmarketinggroup.com\/wp-content\/uploads\/2018\/07\/shutterstock_518631238.jpg\",\"width\":1000,\"height\":708},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/#webpage\",\"url\":\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/\",\"name\":\"Shopper Omnichannel: La magia de una experiencia - MP MARKETING GROUP\",\"isPartOf\":{\"@id\":\"https:\/\/www.mpmarketinggroup.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/#primaryimage\"},\"datePublished\":\"2018-07-31T22:53:18+00:00\",\"dateModified\":\"2021-07-01T21:33:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.mpmarketinggroup.com\/#\/schema\/person\/4674c35ec1a9e7fc2ecdb88ae8b360d5\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mpmarketinggroup.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopper Omnichannel: La magia de una experiencia\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mpmarketinggroup.com\/#\/schema\/person\/4674c35ec1a9e7fc2ecdb88ae8b360d5\",\"name\":\"MP Marketing Group\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.mpmarketinggroup.com\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ba349a3fcdc6413ab8da2b3062b6c876?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ba349a3fcdc6413ab8da2b3062b6c876?s=96&d=mm&r=g\",\"caption\":\"MP Marketing Group\"},\"sameAs\":[\"http:\/\/mpmarketinggroup.com\"],\"url\":\"https:\/\/www.mpmarketinggroup.com\/author\/mp-marketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mpmarketinggroup.com\/shopper-omnichannel-la-magia-de-una-experiencia\/","og_locale":"en_US","og_type":"article","og_title":"Shopper Omnichannel: La magia de una experiencia - MP MARKETING GROUP","og_description":"&nbsp; 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